In spring, the Panaro valley around Vignola attracts large numbers of visitors, who come to admire the abundant blossom of its vast cherry orchards. In a few short months this beauty is converted into an economic asset, with a crop of thousands of tons of cherries, a large proportion of them exported to other EC countries. Vignola also has companies which make other cherry-derived products, cherries preserved in spirits being particularly popular. A Consortium (Consorzio della ciliegia tipica) ensures that only genuine local cherries can bear the Vignola name.